01 Urban Hotels Firenze


A green oasis right in the city centerFlorence

Boutique hotels and B&B green to its core

Cozy, central, profoundly environmentally friendly: the hotels of the Urban Hotels Group are the perfect choice for a memorable stay in the heart of Florence. 
The authentic smiles of our staff are ready to welcome you in refined settings with a unique personality. Our green soul permeates every inch of our hotels and characterizes our services, to offer you an environmentally-oriented stay you’ll always remember.

The Market Urban Hotel

Details with an oriental charm

05 Urban Hotels Firenze

Sustainable hospitality

In the hotels of the Urban Hotels group we believe in sustainable hospitality in the widest possible sense. We work for the well-being of our guests and of the environment that surrounds us. To be authentic, hospitality must be good to people - and we’re not just talking about our guests - as well as to the environment. 
This is why every day we bring a smile to the face of those who choose us and we take concrete steps to help preserve Mother Earth. 

Our Green Book
trees planted

Booking for the Earth

The tourism industry generates a huge impact on the planet, but we believe it can also promote a similarly large and decisive change of direction. We’re firmly convinced of this, which is why we promote change and make you an active part of it: for every reservation made at one of Urban Hotels, we plant a tree and therefore help balance carbon emissions.

Urban Plus

Urban hospitality is a perfect blend


Right in the center of Florence

Urban Hotels are all waiting to welcome you in the center of Florence, incredibly near the Santa Maria Novella station and the city’s most famous attractions.

The Market Urban Hotel - Via Nazionale, 15 - 50123 Florence
Globus Urban Hotel - Via S. Antonino, 38/R - 50123 Florence
Eco Urban B&B - Via Fiume, 5 - 50123 Florence
Via Bonifacio Lupi 14
50129 Firenze
+39 055 212676
Selene srl
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