urbanhotels
A green oasis right in the city centerFlorenceBoutique hotels and B&B green to its core
Cozy, central, profoundly environmentally friendly: the hotels of the Urban Hotels Group are the perfect choice for a memorable stay in the heart of Florence.
The authentic smiles of our staff are ready to welcome you in refined settings with a unique personality. Our green soul permeates every inch of our hotels and characterizes our services, to offer you an environmentally-oriented stay you’ll always remember.
Sustainable hospitality
In the hotels of the Urban Hotels group we believe in sustainable hospitality in the widest possible sense. We work for the well-being of our guests and of the environment that surrounds us. To be authentic, hospitality must be good to people - and we’re not just talking about our guests - as well as to the environment.
This is why every day we bring a smile to the face of those who choose us and we take concrete steps to help preserve Mother Earth.
Booking for the Earth
The tourism industry generates a huge impact on the planet, but we believe it can also promote a similarly large and decisive change of direction. We’re firmly convinced of this, which is why we promote change and make you an active part of it: for every reservation made at one of Urban Hotels, we plant a tree and therefore help balance carbon emissions.
Urban hospitality is a perfect blend
Right in the center of Florence
Urban Hotels are all waiting to welcome you in the center of Florence, incredibly near the Santa Maria Novella station and the city’s most famous attractions.